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Under Armour Symbol Set

The icons represent Under Armour's technologically advanced fabrics. Each one have a detailed explanation behind the science of their construction.

Bringing Science to the Consumer

Bringing Science to the Consumer

One solution to break barriers between the average consumer and Under Armour's scientists is to redesign a set of Under Armour's symbols that would condense the information into a readable form and still reflect Under Armour's value in high-tech fabrics.

Process

Process

Sketches, drafts, experiments

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