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The Lives & Deaths of Fruit and Veggies

An exhibition that encourages visitors to be thoughtful towards their fruits and veggies.

America's Most Wasted

America's Most Wasted

The introduction wall gives a brief overview of America’s most wasted fruits and veggies. A brief bio and set of reminders that relates to the actual buying and storing process personified each fruit or veggie.

Ideate

Ideate

Once we found our topic, we brainstormed ways our exhibition could educate the public. What did we want to share? What would attract them to come listen? What were interactive ways to engage different age groups and backgrounds?

Pike & 1st

Pike & 1st

Once we knew what our exhibition would be. We had to think of a location. We chose to place our exhibition on the corner of Pike Place Market to educate locals, vendors, and visitors to our tips and takeaways about saving, preserving, and wasting less produce. This busy market was a great location for reaching a unique and diverse audience.

Exhibition Overview

Exhibition Overview

Our exhibition starts with the Fruit Wall of Fate. Then we introduce our main cast of fruits and veggies which leads to our interactive kitchen where they can discover more tips on how to waste less produce.

The Fruit Wall of Fate

The Fruit Wall of Fate

The exterior fruit and veggie wall features every Lives and Deaths characters, including our supporting cast. Visitors can approach the wall and move each character panel to see their fate. The fact that one out of every three fruits and veggies are wasted is made clear through this interactive wall.

Character Magnets

Character Magnets

Using a erasable marker, have fun and give your favorite fruits and veggies a personality.

Remind Yourself

Remind Yourself

Pick one of the unique and thoughtfully designed postcards. Pledge to do one thing to help improve the care of your fruits and veggies. Stamp it, and mail it to yourself; or take it home, and hang it on your fridge!

Interactive Kitchen

Interactive Kitchen

Visitors can pull the handles of various fixtures to reveal more about their produce pals. We want visitors to take in this information to make more informed choices when buying produce. 

JUICE Publication

JUICE Publication

When visitors exit the exhibition they can pick up a copy of JUICE, our special single edition magazine that gives in-depth information on how to treat your produce right. Spreads cover a wide variety of topics such as finding interesting ways to use your aging fruits and veggies.

The Dueling Potato and Onion

Promo videos highlight our fruits and veggies personality. Each vignette provides a short take away about how to use or store various characters.

Love your fruits and veggies!

Love your fruits and veggies!